Career History

PANASONIC COMMUNICATIONS & SYSTEMS CO. 1984-1999

Product Manager, Monitors 1994-1999

Product Manager, Monitors 1987-1994

Product Manager, Peripherals 1984-1987

LITTON INDUSTRIES -- MONROE SYSTEMS FOR BUSINESS 1970-1984

Sr. Staff Engineer -- Advanced Systems Development

Managed the product development of a new monitor line from new factories. Developed 30 new monitor models. Developed two LCD projectors. Monitor sales advanced from $30.0 Million to $100 Million.

• Created the PanaMedia^TM and PanaFlat^TM Trade Marks
• Became SAP Buyer for all monitor products and created all factory purchase orders.
• Created specifications for CRT & LCD monitor and projector products.
• Negotiated Factory Engineering Specifications in Japan and Taiwan.
• Developed Operating Instructions, Warranties and service programs to support the monitor line.
• Wrote white papers on new monitor technology, developed training materials.
• Maintained competitive information and market research materials.
• Developed specifications for web product presence.

Managed and turned around the monitor line by developing the Panasonic's PanaSync computer monitor product line. Monitor sales advanced from $0.0 Million to $30.0 Million as a result of combining technical knowledge with marketing expertise. Successfully managed profit and loss responsibility for Panasonic's $30,000,000 U.S. monitor product line, using a management-by-objectives style and directing all efforts to meet the company's business objectives.

• Created the PanaSync^TM and PanaSync/Pro^TM Trade Marks
• Established and administered appropriate budgets for product line with sound controls and strong follow up that achieved management's objectives for launching of the PanaSync line.
• Managed Purchase, Sales and Inventory (PSI) of product line and negotiated PSI with sales force.
• Analyzed market, anticipated market shift and developed and launched the PanaSync monitor line. Modernized the monitor line by successfully negotiating the PanaSync product specifications for the C1381, C1391, C1395, C1795E and C1991 monitors with Japanese factory engineers overseas.
• Proven record of increasing market share of Panasonic's monitor business from 0.01% to 6.7%.
• Developed new channels of distribution penetrating the government and clone PC market segments.
• Created ad concept, inspired ad agency, authorized media, and copy for Starch Award winning advertising for PanaSync C1381.
• Built strong business relationships with manufacturing, sales and legal personnel.
• Lead presentations to senior management, sales force, customers, and press and trade shows attendees.
• Attended all trade shows at which product was displayed and acted as key media contact for product line.
• Supported sales force with personal selling and by working closely with the Training Department.
• Trained and supervised Factory Product Specialist and Factory Engineer in tracking U.S. market dynamics and trends with improved competitive information generated.
• Discovered product quality problem and mobilized Quality Control and Service Engineers preventing loss of sales and increased returns. Spearheaded new product evaluation process for monitors and coordinated with factory Quality Control to revamp production controls.
• Facilitated product packaging, pricing, promotions, advertising, publicity, distribution and logistics.

Joined Panasonic in 1984 with product management responsibility primarily for printers. Put Panasonic on the map with an innovative printer line, featuring reinking ribbons and print mode switches and superb near letter quality. Launched the KX-P1091, KX-1092, KX-P1093, KX-P1592, KX-P1595, and KX-P3151 printers. Analyzed market anticipating competitive weakness created budget, marketing plan and promotions to meet the market.

• Reorganized the printer line, advancing sales from $0.2 Million to $27 Million.
• Increased market share of Panasonic's printer business from 0.02% to 7%.
• Broadened the product line and created winning promotions and mobilized advertising for printers.
• Created the first print mode switch for the KX-P1091, Panasonic's first successful printer.
• Developed cost cutting measures that improved second inventory from $3.0 million to $0.3 Million.

Developed the following products: First desktop electronic printing calculator the MONROE Model 1220; the highly successful pocket thermal printing calculator the MONROE Model 10; the first single chip calculator the MONROE Model 30. Developed advanced printing, display, keyboard, and memory technologies.

• Advanced from position of Associate Engineer to Engineer, to Senior Engineer and to Senior Staff Engineer for Advanced Systems.
• Provided hardware, firmware and software systems engineering services to this Fortune 500 company.
• Worked on the development of video and advanced display technology, memory, systems architecture, keyboard technology, hard disk drives, floppy disk drives and other key technologies for personal computer and calculator development. Wrote Engineering Specifications for these devices.
• Was responsible for product development from concept to turnover to manufacturing.
• Visited vendor's locations in the US and Japan to evaluate their capabilities, qualify vendors and negotiate technical requirements.
• Defined Advanced Engineering-Technology goals in support of corporate development in the small systems market.
• Provided technical product support on personal microcomputer development projects.